NXT Nordic 2022 – Gen Z: The Future Of Commerce
This year NXT will focus on the customer of the new generation: Gen Z. We will examine the trends and what the digital generation considers important when shopping and selling online. How business can create sustainable strategies to appeal to the environment-conscious generation while boosting innovation and trust.
The pandemic didn’t start the sustainability revolution, but it has put it into hyperdrive, and Gen Z is in the driver’s seat. Studies show that Gen Z shoppers demand sustainable retail. Gen Z shoppers prefer to buy sustainable brands and are willing to spend more on sustainable products.
A commitment to sustainability may lead consumers to choose your brand and products. However, sustainable strategies only work under one condition: that they are transparent and truthful. Consumers are often aware of fake sustainability-targeted marketing and greenwashing. Transparency is one of the best ways to differentiate and obtain consumers’ trust.
Gen Z is emerging as the sustainability generation and NXT 2022 will focus on sustainability practices to stay on the path forward for retail’s sustainable future and growth.
NXT Nordic is the Nordic region’s most important conference for e-commerce and digitalisation of commerce since 2015.